Bet365 Historical Odds Guide: The Data, APIs, and Strategy

If you’re in the sports betting world, you know the name Bet365. With over 90 million users worldwide, it’s a titan of the industry, known for its sharp lines, extensive market coverage, and pioneering in-play betting. Accessing their live odds is essential, but the real, untapped advantage lies in their past. We’re talking about Bet365 historical odds.

While real-time data tells you what’s happening now, historical data tells you the why and how of market movements. It’s the key to building predictive models, refining strategies, and gaining a genuine edge.

But how do you get this data? You need a powerful sports odds API. This guide will walk you through why Bet365 historical odds are a game-changer, how to access Bet365 odds via API, and compare the top providers to help you find the best tool for the job. When you’re ready you can head over to our historical odds documentation and get to building!

Why Bet365 Historical Odds Data Matters

Accessing past odds isn’t just about looking back; it’s about seeing the future more clearly. Professional bettors, syndicates, and developers use historical data to turn hunches into data-driven strategies.

Here’s what you can do with a quality historical odds feed:

• Backtest Your Predictive Models: Got a betting algorithm or a statistical model? The only way to know if it truly works is to run it against thousands of past events. Historical odds allow you to simulate your strategy’s performance over entire seasons, identifying its strengths and weaknesses without risking a single dollar.
• Analyze Market Behavior: How did the odds move in the hours leading up to a major final? Do certain teams consistently beat the spread as an underdog? Historical data lets you spot trends, understand line movement, and identify market inefficiencies that others miss.
• Verify an API’s Quality: Before you commit to a paid plan for live odds, you need to trust the provider. Accessing their historical data is the ultimate test. It allows you to check for consistency, accuracy, and completeness over time. If their historical data is sharp, their live data will be too.
• Build Smarter Betting Tools: Developing an odds comparison site, an arbitrage finder, or a value betting tool? Historical data is the foundation. It provides the rich dataset needed to build and train your application’s core logic.

Does Bet365 Have a Public API?

No, Bet365 does not offer a public API. This is the first roadblock most developers hit when searching for “Bet365 API documentation” or “Bet365 odds API.”

Bet365’s official data feeds are restricted to:

• Affiliate partners with established revenue-sharing agreements
• Enterprise data licensing deals typically starting at $50,000+/year
• Internal systems for their own platforms and apps

If you’ve been searching for “Bet365 API key” or trying to find their API documentation—you won’t find it. It doesn’t exist for public developers.

Why Bet365 Keeps Their API Closed

Bet365 has strategic reasons for this:

• Competitive advantage: Their odds compilation is a core differentiator
• Liability control: They don’t want third parties placing bets via API (unlike Betfair)
• Data monetization: They sell this data at premium rates to select partners

So what’s a developer to do? There are three paths:

Method	Legality	Reliability	Verdict
Web Scraping	Violates Bet365 ToS	Breaks constantly	❌ Avoid
Official Partnership	Legal	Enterprise-only	❌ Not accessible
Odds Aggregator API	Fully legal	Stable, documented	✔ Best option

The answer is an odds aggregator like OddsPapi that collects and normalizes Bet365 odds alongside 300+ other bookmakers—giving you programmatic access without the legal headaches.

Bet365 Odds API Alternative

Since direct Bet365 API access isn’t happening, here’s how developers actually get Bet365 odds data: through aggregator APIs that compile odds from multiple sources.

OddsPapi provides Bet365 odds as part of our 300+ bookmaker coverage. You get:

• Live pre-match odds for all major sports
• Historical odds with timestamps showing line movements
• Same market structure whether you’re querying Bet365, Pinnacle, or any other book
• Free tier access to test and build before scaling

Here’s a working example that fetches current Bet365 odds for an upcoming fixture:

import requests

API_KEY = "YOUR_API_KEY"
BASE_URL = "https://api.oddspapi.io/v4"

# Step 1: Get upcoming fixtures with odds
fixtures = requests.get(
    f"{BASE_URL}/fixtures",
    params={
        "apiKey": API_KEY,
        "sportId": 10,  # Soccer
        "hasOdds": "true"
    }
).json()

fixture = fixtures[0]
print(f"Match: {fixture['participant1Name']} vs {fixture['participant2Name']}")

# Step 2: Fetch odds from Bet365 specifically
odds = requests.get(
    f"{BASE_URL}/odds",
    params={
        "apiKey": API_KEY,
        "fixtureId": fixture["fixtureId"],
        "bookmakers": "bet365"
    }
).json()

# Step 3: Parse Bet365 odds for Full Time Result (Market 101)
bet365 = odds.get("bookmakerOdds", {}).get("bet365", {})
market = bet365.get("markets", {}).get("101", {})  # 1X2 market

for outcome_id, outcome in market.get("outcomes", {}).items():
    price = outcome.get("players", {}).get("0", {}).get("price")
    print(f"Outcome {outcome_id}: {price}")

This returns the current Bet365 prices for any fixture. The response format is identical whether you query bet365, pinnacle, or draftkings—making it easy to compare lines across the market.

Real-Time Bet365 Odds Feed

For applications that need live odds updates—arbitrage scanners, trading bots, or live dashboards—polling REST endpoints isn’t enough. You need a real-time odds feed that pushes updates the moment they happen.

OddsPapi offers WebSocket streaming for real-time odds delivery:

• Sub-second latency: Odds updates pushed within milliseconds of the source
• No polling overhead: Eliminates the need to constantly hit REST endpoints
• Multi-bookmaker streams: Subscribe to Bet365, Pinnacle, and others in a single connection
• Market-specific subscriptions: Only get updates for the markets you care about

Bet365 Data Feed Comparison

Feature	Official Bet365 Feed	Web Scraping	OddsPapi Aggregator
Access	Partners only	Violates ToS	Open API
Documentation	Private	None	Full REST + WebSocket docs
Latency	~100ms	10-60 seconds	~500ms
Reliability	99.9%	Breaks often	99.5%+ uptime
Additional Books	Bet365 only	One at a time	300+ included
Cost	$50k+/year	“Free” + dev time	Free tier available

The aggregator approach gives you near-real-time Bet365 data plus the entire market—Pinnacle for sharp lines, DraftKings/FanDuel for US soft books, and Singbet for Asian markets—all through one integration.

What to Look for in a Bet365 Odds API Provider

Not all APIs are created equal. When you’re searching for a source for Bet365 historical odds and live feeds, keep these key factors in mind:

1. Data Accuracy and Integrity: The data must be clean, reliable, and a perfect reflection of the market at that time. No compromises.
2. Comprehensive Coverage: You need more than just moneyline odds. Look for providers that offer historical data for spreads, totals, player props, and a wide range of sports and leagues.
3. Bet365 Specifically Included: Not all aggregators cover Bet365. Verify they have bet365 in their bookmaker list before committing.
4. Ease of Integration: The API should be well-documented with a standard format like JSON. The easier it is to integrate, the faster you can start building.
5. Cost and Accessibility: High-quality data is often expensive. A provider that offers a free tier for historical data is a massive advantage, allowing you to test, build, and verify before you scale.

Quick Start: Fetching Bet365 Historical Odds with Python

Here’s a working example to get you started. This script fetches historical odds movement from Bet365 for any fixture:

import requests

API_KEY = "YOUR_API_KEY"
BASE_URL = "https://api.oddspapi.io/v4"

# Get a fixture ID first (example: LaLiga match)
fixtures = requests.get(
    f"{BASE_URL}/fixtures",
    params={"apiKey": API_KEY, "tournamentId": 8, "hasOdds": "true"}
).json()

fixture_id = fixtures[0]["fixtureId"]
print(f"Fixture: {fixtures[0]['participant1Name']} vs {fixtures[0]['participant2Name']}")

# Fetch Bet365 historical odds for this fixture
historical = requests.get(
    f"{BASE_URL}/historical-odds",
    params={"apiKey": API_KEY, "fixtureId": fixture_id, "bookmakers": "bet365"}
).json()

# Parse the odds movement
bet365_data = historical.get("bookmakers", {}).get("bet365", {})
market_101 = bet365_data.get("markets", {}).get("101", {})  # Full Time Result

for outcome_id, outcome in market_101.get("outcomes", {}).items():
    snapshots = outcome.get("players", {}).get("0", [])
    print(f"\nOutcome {outcome_id} - {len(snapshots)} price snapshots:")
    for snap in snapshots[:5]:  # Show first 5 movements
        print(f"  {snap['createdAt']}: {snap['price']}")

This returns timestamped price snapshots showing exactly how Bet365’s odds moved. Use this data to backtest your models or analyze line movement patterns.

Want sharp bookmaker data too? Check out our Singbet API guide for Asian Handicap odds from the world’s largest sharp book.

Bet365 Odds Data Provider Comparison

Now for the main event. Let’s compare the leading providers that offer Bet365 odds, with a special focus on their historical data capabilities and API access.

Feature	OddsPapi.io	Sports Game Odds	Optic Odds
Bet365 API Access	✔ Included in all plans	✔	✔
Free Historical Data	✔ (Core part of our free plan)	✔	✔ (Via contacted trial)
Real-Time Odds Feed	✔ REST + WebSocket	✔ REST + WebSocket	✔ REST + WebSocket
Free Plan Requests	200 requests/month	10 requests/minute (Limited)	N/A (Trial only)
Total Bookmakers	300+	~25	100+
API Documentation	Public, comprehensive	Public	After sales contact
Starting Price	Free, then Custom Plans	From $99/month	Contact for Pricing (Starts ~$3,000/mo)
Key Differentiator	Generous free access to historical data from 300+ bookies.	Good for US sports focus.	Enterprise-grade, real-time solution with a high price point.

1. OddsPapi.io

At OddsPapi, we believe powerful data should be accessible. That’s why we built our platform around speed, comprehensive coverage, and developer-friendly access.

We don’t just offer historical data; we give it to you for free. Why? Because we want you to succeed. We know that once you run your models on our clean historical data and see the quality for yourself, you’ll understand the power of our full API. Our free plan is designed for you to explore, test, and validate our service without any commitment.

Why OddsPapi Wins:

• Truly Free Historical Data: No need to contact sales or start a limited-time trial. Sign up for our free plan and get instant access to historical odds to run your models.
• Unmatched Coverage: We pull odds from over 300 bookmakers, including hard-to-get sources like Bet365, Pinnacle, and Circa. This gives you a complete view of the market, not just a small slice.
• Built for Scale: Start with our free REST API and scale up to a fully custom plan with real-time WebSocket feeds when you’re ready. We grow with you.
• Papi’s Got Your Back: Our 24/7 support isn’t a faceless ticket system. You get a discord community of betting developers alongside our tech team to ensure your integration is fast and flawless.

2. Sports Game Odds

Sports Game Odds is a solid offering, particularly for those focused on the US sports market. They offer a self-serve platform and include Bet365 in their coverage. Their API provides pre-match and live odds, covering key markets like moneylines and spreads.

While they offer a free trial, their main focus is their paid subscription tiers. Their coverage of around 25 sportsbooks is good, but it doesn’t provide the same market-wide perspective as a provider with 300+ sources.

3. Optic Odds

Optic Odds positions itself as a high-end, enterprise-level solution. They boast impressive speed and data processing capabilities, making them a fit for large-scale operations that require immense, real-time throughput. They cover over 100 sportsbooks, including Bet365.

However, this performance comes at a premium price point, often starting in the thousands of dollars per month. Accessing their data, including for a trial, typically requires direct contact with their sales team, making it less accessible for individual developers or startups looking to experiment.

The Bottom Line: Start Building, Not Paying

While other providers offer data, OddsPapi.io is the clear winner for anyone serious about leveraging Bet365 historical odds or accessing a Bet365 odds API.

You get unparalleled bookmaker coverage and the ability to test, develop, and perfect your strategies using our robust historical dataset—all without paying a cent to get started. Other APIs might require a sales call or a hefty subscription to unlock the same value. With OddsPapi, you just sign up and start building.

Ready to stop guessing and start data-driven winning?

Frequently Asked Questions